1. Personal integrity, honesty & business ethics
2. Canadian law and government regulations pertaining to Diamond Industry
3. Quality products & services
4. Business practices that do not mislead or deceive
5. Accurately describe true quality, nature & authenticity of products for sale
6. Care for property of consumer with prudence & respect
7. Establish & fulfill reasonable guarantee and/or service policy regarding products & services and clearly communicate to clients
8. Hold in strict confidence all info regarding customers
9. Refrain from all forms of copyright & trademark infringement
10. Support international best business practices with respect to environment
11. Support fair treatment, well being and dignity of individuals in all levels of industry domestically & internationally
12. Abide by and support the Constitution and objectives of the DBC including this Code of Ethics and the DBC Standards of Professional Conduct