1.      Personal integrity, honesty & business ethics

2.     Canadian law and government regulations pertaining to Diamond Industry

3.     Quality products & services

4.     Business practices that do not mislead or deceive

5.     Accurately describe true quality, nature & authenticity of products for sale

6.     Care for property of consumer with prudence & respect

7.     Establish & fulfill reasonable guarantee and/or service policy regarding products & services and clearly communicate to clients

8.     Hold in strict confidence all info regarding customers

9.     Refrain from all forms of copyright & trademark infringement

10.   Support international best business practices with respect to environment

11.   Support fair treatment, well being and dignity of individuals in all levels of industry domestically & internationally

12.   Abide by and support the Constitution and objectives of the DBC including this Code of Ethics and the DBC Standards of Professional Conduct